Ebook Internal Communications: A Manual for Practitioners (PR in Practice)
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Internal Communications: A Manual for Practitioners (PR in Practice)
Ebook Internal Communications: A Manual for Practitioners (PR in Practice)
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Review
"I wish I'd had a guide like this when I started out in internal communication. Each chapter is easy to read and easy to understand. The templates and checklists are really helpful and the case studies really bring the guidance to life. I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" (Jenny Clark Head of Internal Communications, The De Beers Group of Companies)"More and more companies are realizing that every meaningful conversation about their business begins with the people closest to it - employees. And yet, few have invested in the development of this practice. The book provides valuable insight to help with planning and delivery. I particularly found the chapter on measurement useful as it provided clear steps on the essential things to take into consideration on what can be a complex issue." (Rebecca Lowell Edwards CCO, GE Oil & Gas)"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business. I particularly enjoyed the focus on how communicators must increasingly leverage line managers to secure commitment to and not only awareness of business strategies and goals." (Torben Bundgaard Head of Leadership Communication, Novo Nordisk)"A must-have for any internal communications practitioner - this book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function. I'm sure it will become a well-used favourite of my team." (Saskia Jones Head of Internal Communication, Oxfam GB)"This is a very useful resource for everybody who works in internal communications. The book is very well structured, while easy and entertaining to read. FitzPatrick and Valskov provide practical and hands-on insights without neglecting the basic theoretical knowledge. It certainly helps professionals to develop a valid strategy and to hone it. Far from being highbrow, the book is demanding to the reader in a very positive sense - simply because the authors ask the right questions. I specifically like that the book is permanently focused on the very essential core of IC: adding value to the business." (Dr. Jorg Kirchhoff Director Associates Communications, Robert Bosch GmbH)"Internal communication is more critical than ever and this book shows managers how to excel in their job and how to best deliver value to their organizations. It also provides practical insight on effective planning and delivery. The chapter on change was especially useful as it outlined clear and vital steps to follow." (Tim Cobb Head of Group External Communications, UBS)[A] practical approach to developing an internal communications strategy for an organization, and explores how to get a message to staff during times of crisis. ...[A] powerful assessment of tools and their applications, recommended for any business pursuit." (California Bookwatch, The Business Shelf Midwest Book Review)
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About the Author
Liam FitzPatrick is Joint Managing Partner of Agenda Strategies, an organization specializing in change communications. He is one of the co-authors of the definitive competency model for internal communicators and co-founded the Black Belt series of training for internal communicators. He was previously Head of Practice in Internal Communications for Bell Pottinger and has worked both in-house and for major consulting companies, delivering communications programs for clients in different sectors. He is a Fellow of the UK Chartered Institute of Public Relations where he has been involved in planning the education and training of PR practitioners and is a member of the Global Certification Council of the International Association of Business Communicators.Klavs Valskov is Joint Managing Partner of Agenda Strategies, an organization specializing in change communications. He has worked in PR, marketing and communication for almost fifteen years with organizations such as L'Oreal, Accenture and in ministries for the Danish Government. From 2008-2013 he was the award-winning Global Director of Communication in the world's largest container shipping company, Maersk Line. He is also part of the Advisory Board at Institute of Business Communication at Copenhagen Business School.
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Product details
Series: PR in Practice
Paperback: 272 pages
Publisher: Kogan Page (August 28, 2014)
Language: English
ISBN-10: 9780749469320
ISBN-13: 978-0749469320
ASIN: 0749469323
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#187,620 in Books (See Top 100 in Books)
Detailed, comprehensive and entertaining.
[[ASIN:0749469323 Internal Communications: A Manual for Practitioners (PR in Practice)]
I have gotten through only about 2 chapters of this book, but I don't know if I want to continue. The writing is very poor. It seems to have been written by a college freshman rather than by professional communicators, and I'm concerned that the quality of the information may be as poor as the writing. It's hard to take the authors seriously or to think of this book as an authority on the subject when it reads like a poorly constructed college essay. It's not just that there are grammar and punctuation mistakes. The authors ramble and go off topic. This book is extremely difficult to follow.
I found Internal Communications easy to read, readily accessible, intelligent and insightful. Whether you are a student, PR consultant or have built your career in-house, this book is essential reading. It will change the way you think about internal communications – but in a good way. It is obvious that the authors have a wealth of knowledge and real world experience which they are willing to share. I read it, I refer to it and I recommend it to you.
Authoritative stuff--even if one has different opinions to Liam and Klavs, you cannot fault the rigor and structure of a book which beautifully lays out the fundamentals of an unnecessarily misunderstood discipline. Well considered and very well crafted.
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